Call Tracking

For Growth-Focused Practices

Liine’s AI-powered call tracking provides full marketing attribution and deeper conversational insights with no data entry.

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Without the right data, your practice is operating in the dark

New Patient Lead Analytics

Automatically track 100% of new patient phone calls, web form submissions and online bookings in one place with deep analytical insights.

Reasons Not Booked

See exactly why new patients are NOT booking appointments. Catch misaligned marketing campaigns, operational issues or staff training opportunities.

Automated Lead Follow-Up

Connect with web form inquiries in seconds, increasing booking rates by 3x. Auto-text missed connections.

Better Marketing Attribution

HIPAA-compliant marketing analytics for 100% of new patient leads. Automatically track lead-to-appointment conversion rates for each channel and/or campaign.

Staff Performance Metrics

See booking rates and reasons-not-booked for each staff member. Identify star performers as well as training opportunities.

Zero Data Entry

Liine uses advanced call and web session tracking, plus a conversational AI to accurately capture detailed insights from every new lead. Including updates from follow-up activities.

76%

More Effective

Practices are 76% more effective at scheduling relevant new patient opportunities

2X

More Efficient

Staff members report being 2X more efficient at handling new patient leads

9.8

Satisfaction Score

Our customers give us a 9.8 out of 10 when asked, “How likely are you to recommend Liine to other practices?”

How Liine Works

Capture everything

Capture session-level marketing attribution for all calls, web leads and online bookings

Liine utilizes advanced call tracking, HIPAA-compliant webforms and integrations with 20+ online scheduling platforms to capture 100% of your new patient interactions.

Enjoy a single source of truth where attribution is tracked across multiple touchpoints (for example: a Google Ads lead first calls but subsequently books online). No lead is ever double counted.

Analyze every marketing touchpoint with Liine AI

Know which marketing strategies are converting to booked appointments

Liine’s AI models analyze each interaction to determine whether it’s a true new patient opportunity and if they convert to an appointment (or why they don’t).

If you’re trying to drive new patient growth, booked appointments should always be your success metric, not clicks or call counts.

Auto-optimize Meta and Google Ads Campaigns

Make booked appointments your primary conversion event — not calls or clicks

Liine integrates seamlessly with Meta and Google Ads so you can set bookings as your primary conversion event.

On average, turning on this integration cuts a practice’s SEM-related cost per booking by more than 40%.

Maximize conversion rates with faster follow-up

Liine connects your practice with web form leads in under 30 seconds

No more leads getting lost in an inbox! Liine’s simple lead management feature uses auto-call technology and HIPAA-compliant texting to increase conversion rates by 3x.

“Speed to lead” matters: The longer it takes for a practice to reach out to a form lead, the less likely the patient is to book an appointment.

Track revenue impact
by marketing campaign

Marketing data that syncs with your EHR/PMS

Liine’s proprietary algorithms match session-level marketing data with appointments and production numbers from 60+ EHR/PMS systems.

We correctly match ~97% of all new patient interactions with an EHR/PMS record so you can identify the revenue impact of your marketing efforts.

Easy to use call insights

Automatic tracking for every call

124%

Increase In Bookings

“Liine is simple, yet powerful. We finally have one source of truth for marketing-driven growth.”

Josh Climans
Senior Manager, Digital Marketing & Business Development, Herzig Eye Institute

62%

Decrease In Cost Per Booking

“One of the most important reasons I’m glad we have Liine is the direct feedback loop to Google so we can optimize [ads] to bookings and not clicks, calls or impressions.”

Emmy Ansinelli
VP of Marketing, Abra Health Group

74%