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The Bottom Liine Ep. 7 The leadership organization’s perspective on marketing collaboration, with Emily Rose of Lightwave Youtube Spotify Apple Emily Rose joins us to discuss her role as VP of Marketing for Lightwave, a dental leadership organization. We learn about her top-line marketing metrics, how she collaborates with dental leaders, and what separates the
The Bottom Liine Ep. 6 Is private equity right for your healthcare practice? With Danny Ketola of Flagship Specialty Partners. Youtube Spotify Apple On today’s episode, Danny Ketola joins us to discuss the pros and cons of private equity partnerships in healthcare. Danny has over 23 years of experience in executive management in oral surgery, and
How To Track HIPAA-Compliant Marketing Analytics If you’re reading this, it’s probably because you are aware that most website tracking technology for advertising and analytics are not HIPAA-compliant. Hopefully you haven’t already spent hours configuring a slew of custom GA4 events and reports before HHS clarified that you can’t even use it. Still, for anyone
The Bottom Liine Ep. 5 Growing your healthcare practice with a rewards program, with Chris Chomenko of RepeatMD Youtube Spotify Apple Chris Chomenko is the co-founder of RepeatMD, a mobile rewards app for growth-focused healthcare practices. How much marketing budget should be allocated towards existing patients versus new patient acquisition? What can healthcare practices learn
How to measure new patient conversion rates for your healthcare practice If you want to run an effective healthcare business, you need to know how many new patient leads (primarily from inbound phone calls and online forms) are booking appointments. Practice owners are often shocked to discover that they only book 40-50% of their new
The Bottom Liine Ep. 4 Maximizing revenue per patient, with Terri Ross of APX Powered by Engage Youtube Spotify Apple Terri Ross joins us to discuss the training and mindset required to maximize patient revenue from every lead and consult. Terri’s perspective comes from 20 years of managing and consulting in the aesthetics space, though
The Bottom Liine Ep. 3 Optimizing the patient consult, with Nick Tvrdik of Aria Integrative Health Youtube Spotify Apple Nick Tvrdik joins us to share his expertise and success strategies for more effective patient consults. We discuss how to help the patient get the treatment they need while also increasing revenues. Nick has personally done
The Bottom Liine Ep. 2 Converting More Patient Leads Into Consults Youtube Spotify Apple How can healthcare practices convert more leads into booked appointments? In this episode we talk to Liine’s co-founder Charlie Winn, who has analyzed over 100,000 new lead interactions and is an expert in both lead conversion and call staff training. https://www.youtube.com/watch?v=OivzPPqecws
The Bottom Liine Ep. 1 How To Get More Leads For Your Healthcare Practice, with Alex Membrillo of Cardinal Digital Marketing Youtube Spotify Apple Alex Membrillo joins us for our inaugural podcast episode to share his expertise in patient acquisition strategies. Alex is the CEO of Cardinal Digital Marketing, an agency which specializes in working
10 AI Tools For Healthcare Practices Artificial intelligence is certainly not a new idea. Historically, however, the masses have largely viewed AI technologies with some level of skepticism, confusion, and/or apathy. That changed in November of 2022 when OpenAI released their prototype of ChatGPT to the public. As ChatGPT went viral, the conversational ripples around
