Stop guessing. Start proving.
Capture show rates, attended appointments, and revenue by channel
Using 15+ identity-related data points, Liine automatically matches session-level marketing interactions with the associated patient and appointment records in your EHR/PMS.
See the benchmark report →Account for leads that book outside Liine
Some leads that are initially captured in Liine may end up converting on a touchpoint not captured by Liine — on a voicemail callback, over text, via email, in person, etc. The EHR/PMS integrations close that gap: Liine matches the original interaction to the patient record, sees the subsequent appointment that was scheduled, and reconciles the lead and channel attribution to the booking.
Learn more →Prove return on ad spend across every paid channel
Because of the EHR/PMS connection, Liine can calculate the exact patient revenue generated per dollar spent for every Google, Meta, and Microsoft Ads campaign. With this critical insight, budget can be allocated to the highest performing strategies and marketers can easily prove the hard-dollar impact of their efforts.
Learn More →The Athena integration has been a game changer. Seeing the actual revenue from the patients we acquire by channel takes the guesswork and manual reporting out.
Frequently asked questions
What does the Marketing ROI feature do?
Marketing ROI connects your Liine marketing data with your EHR or PMS so you can see actual attended appointments, revenue and ROAS by channel and campaign. Additionally, the EHR/PMS connection that powers Marketing ROI also allows for true closed-loop reconciliation. If a new patient lead fails to convert on a touchpoint captured by Liine but subsequently schedules an appointment on a touchpoint not captured by Liine (like a voicemail callback), Liine will automatically marry that new appointment record in the EHR or PMS to the initial marketing related interaction.
How accurate is the marketing ROI match back to my EHR or PMS?
Using artificial intelligence and 15+ identity-related data points, Liine boasts an average marketing-lead to patient-record match rate of 97% for all integrated EHR and PMS systems (with many customers seeing a >99% match rate). By comparison, relying solely on phone number and email address as unique identifiers will only result in a ~65% accurate match rate. Maintaining a consistently high match rate is a core competency of the Liine platform and is continuously monitored with robust back-testing.
What happens if a single caller books for multiple patients?
No problem! Using our EHR/PMS connection and precise AI, Liine can recognize multiple patients within one interaction, match them to the correct individual patient records, and break them out as separate leads and bookings within the platform.
What happens if a third party (like a referring physician or patient's relative) calls to book an appointment for someone other than themselves?
Not a problem either! Because Liine doesn't rely on the caller's phone number as a key unique identifier, the platform has no trouble still correctly matching that new lead interaction with the correct patient and appointment record.
For revenue, do you pull in gross or adjusted charges?
When possible, we pull in adjusted charges (that is, gross charges less insurance and other related adjustments). When not possible, we fall back to a gross calculation. While revenue can be calculated on any time horizon using our MCP, we natively show first appointment revenue and first year revenue, as well as first appointment ROAS and first year ROAS.
How do my unique appointment statuses show up in Marketing ROI?
EHR and PMS systems each use their own appointment statuses, so during implementation yours are mapped to standard Liine statuses. Those roll up into three buckets in the Marketing ROI view: Future Dated, Attended, and Canceled/No Showed — which is what keeps reporting consistent across locations and systems.
Can Liine integrate with my data warehouse?
Yes, while we often leverage an API connection with the EHR or PMS, that isn't required. As long as you have the necessary data points and data schema for our matching algorithm, we can connect directly to a data warehouse, data lake, or other proprietary database.
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