Measure and optimize for booked appointments, not calls or clicks
Track booked appointments and cost per booking by strategy
Liine captures the calls, web forms, and online bookings your paid campaigns generate and uses AI to determine which are new patient leads and which of those convert to an appointment. That is then married with spend data pulled directly from each ad platform to automate cost per booking calculations by campaign, ad group, keyword, etc..
Optimize ad platforms for booked appointment signals
Ad platforms optimize for whatever you tell them to count as a conversion. If you count form fills as a conversion, you’ll get more form fills. Liine sends anonymized booked appointment signals back to the relevant ad platforms as conversion actions, so booked appointments becomes the goal. There’s no manual data upload required or no PII/PHI is ever shared.
Learn More →drop in cost per booking
When your campaigns optimize for booked appointments instead of calls and clicks, you stop paying for traffic that never books.
Get A Demo →Since switching to Liine, what’s been most impactful for the marketing team is our move away from vanity metrics toward bottom-funnel conversions, specifically booked appointments, rather than just the number of calls, clicks and form submissions.
($130 → $71)
Frequently asked questions
What is Liine PPC Optimization & Analytics?
PPC Analytics connects your ad spend and related data to booked appointments. It reports cost per booked patient at the campaign, ad group, and keyword level, and sends anonymized booking signals back to your ad platforms so bidding is optimized for converted patients instead of proxy metrics like calls and clicks.
Which ad platforms does PPC Analytics work with?
PPC Analytics works with Google Ads, Meta (Facebook and Instagram), Microsoft Ads, and ChatGPT Ads. Liine reports cost per booking for each platform in one view and sends anonymized booking data back to each one, so every platform can optimize for booked appointments.
How does Liine tie ad spend to booked appointments?
Liine captures the calls, web forms, and online bookings your paid campaigns generate and identifies which ones resulted in a booked appointment. Ad spend is pulled in from each platform, and every booking keeps the campaign, ad group, and keyword that produced it. Cost per booking is campaign, ad group, or keyword spend divided by the related bookings.
How does booking data get back to the ad platforms?
Liine sends anonymized booking data to each ad platform as offline conversions. Automated bidding uses those booked appointment signals within each campaign to bid less on clicks that are unlikely to book.
How much does PPC Analytics reduce cost per booking?
Practices that use PPC Analytics to optimize for actual booked appointments see an average decrease of 40% in their PPC cost per booking. This translates to a 40% reduction in ad spend (holding number of bookings constant) or a 67% increase in bookings (holding ad spend constant). Liine makes that strategy possible by connecting ad spend to booked appointments and sending that data back to the relevant ad platforms. Results vary by market, specialty, and budget.
Does PPC Analytics report at the keyword level?
Yes! Cost, bookings, and cost per booking are all reported by campaign, ad group, and keyword.
Do we have to change our ad accounts or our marketing agency?
No! You keep your accounts, your campaigns, and your agency. Liine connects to your existing accounts, and agencies dramatically benefit from the improved reporting and conversion signals.
Is PPC Analytics HIPAA-compliant?
Yes! Liine is 100% HIPAA-compliant. Only the anonymized click IDs and conversion event names are sent back to the ad platforms.
Get A Demo
To learn more about Liine, please fill out this form or call us at (919) 890-0999.
All inquiries will receive a prompt response!
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