Raleigh, NC, October 11, 2022. Liine, the leading AI-powered call recording and automation platform for specialty healthcare and dental practices, announced it has secured approximately $3.0M in funding led by Eastside Partners. This latest financing will allow Liine to accelerate product development and go-to-market initiatives as it meets the rapidly growing demand for better, more comprehensive patient acquisition tools.
“We are thrilled to work with Eastside Partners as we enter our next phase of growth,” said Brad Blaser, CEO and co-founder of Liine. “Although we weren’t actively pursuing additional capital, the opportunity to partner with a premier healthcare investor like Eastside and double down on our mission to simplify patient acquisition was too hard to pass up.”
“Growth-oriented practices are increasingly adopting lead management software but often find traditional CRMs like Salesforce don’t meet the unique needs of the healthcare industry,” said CRO and co-founder Charlie Wiin. “Liine, which was purpose built for provider offices and call centers, has capitalized on this trend and now serves some of the top group practices, MSOs (management services organizations) and DSOs (dental support organizations) in the country.”
By automatically analyzing 100% of new patient interactions (phone calls, web forms, chat bots, online bookings, etc.), Liine provides full visibility into a practice’s patient acquisition efforts. With absolutely no manual data entry required from staff, the platform captures key insights related to new patient volumes, appointment conversion rates, staff performance, marketing efficiency, and much more. Additionally, Liine automates the follow up process for online form submissions and other asynchronous patient inquiries. With Liine’s FormFlow technology, the average practice improves their lead-to-appointment conversion rate by more than 30%.
“We’re excited to partner with Liine to scale the team and continue building its industry-leading platform,” said Ramsay Battin, Partner at Eastside Partners. “We know that providers are laser-focused on maximizing the return of their marketing investments. Liine’s team has built an extremely impressive solution that meets this need while ‘threading the needle’ between ease of use and immediate financial impact.”
As part of this transaction, Ramsay Battin and Arun Mohan, MD (co-founder of Radix Health and President of Relatient) will be joining the Company’s board of directors.
Headquartered in Raleigh, NC, Liine was founded in 2016 to help simplify and improve lead management for specialty healthcare and dental practices. Leveraging artificial intelligence and natural language processing, Liine automates the data and workflow to maximize new patient growth. Learn more at www.liine.com.
About Eastside Partners
Eastside Partners is a growth-equity firm that backs management teams who are building exceptional products and services. Since 2005, the firm has invested more than $250 million, focusing on B2B SaaS, Healthcare and Tech-Enabled Services companies. Eastside’s investment strategy is focused on companies whose culture always puts the customer first.